Do you know about the Bitcoin/Coffee Connection?
In 1901, the first successful technique for manufacturing a stable powdered product was invented in Japan by Sartori Kato, who used a process he had developed for making instant tea.” (Notice the similarity in the name of this inventor with that of the Bitcoin father!)A glut of coffee beans in Brazil in the early 1930s led to the Brazilian government approaching Nestlé®, asking them to develop a new product. The brief was to create an instant, soluble drink using coffee beans and hot water. A Swiss team from the company, led by Max Morgenthaler, spent seven years developing a more advanced refining process for instant coffee and, on April 1, 1938, Nescafé® coffee – a combination of ‘Nestlé®’ and ‘café’ – was launched. It was introduced in Britain the following year, with a production factory at Hayes, West London.
|Since then both the production processes and the marketing have been constantly refined and the varieties of instant coffee expanded. Today, 70 years after it was first introduced, Nescafé® – in a wide range of blends and styles – remains the most popular and most recognisable brand of instant coffee in the world.|